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11 Laws of the Universe

Parkinson, Hofstadter, Goodhart, and eight more. Old rules that still decide how a project goes, so we plan around them.

  1. Law 01

    Parkinson's Law

    Work expands to fill the time available for its completion.

    Give a task a week and it takes a week. Tight, honest deadlines are a feature, not a threat.

  2. Law 02

    Hofstadter's Law

    It always takes longer than you expect — even when you account for Hofstadter's Law.

    Estimate, then pad. Then pad again. It's never the part you planned for that runs long.

  3. Law 03

    Hanlon's Razor

    Never attribute to malice that which is adequately explained by stupidity.

    Most bad outcomes are mistakes, not plots. Assume good faith and you save everyone a fight.

  4. Law 04

    The Pareto Principle

    80/20

    Roughly 80% of outcomes come from 20% of causes.

    Find the vital few. Ship those first, and the rest matters less than you think.

  5. Law 05

    The Peter Principle

    In a hierarchy, people rise to their level of incompetence.

    Being great at a job isn't proof you'll be great at the next one up.

  6. Law 06

    Hick's Law

    The more choices you offer, the longer every decision takes.

    Fewer options, faster action. A page with one button beats a page with nine.

  7. Law 07

    Goodhart's Law

    When a measure becomes a target, it stops being a good measure.

    Optimize a metric and people game the metric. Watch the outcome it was standing in for.

  8. Law 08

    The Dunning–Kruger Effect

    The less skilled you are at something, the more you overestimate your own ability.

    When a job looks easy, that's usually the part you know least about. Go ask someone who's done it.

  9. Law 09

    Occam's Razor

    Among explanations that fit the facts, prefer the one with the fewest assumptions.

    Don't invent complexity the evidence doesn't demand.

  10. Law 10

    Chesterton's Fence

    Don't tear down a fence until you know why it was put up.

    Understand the rule before you break it. The ones nobody can explain are usually holding something up.

  11. Law 11

    Brooks's Law

    Adding people to a late software project makes it later.

    Nine people can't do in one month what one person does in nine.

We work this way on purpose

We build with these in mind. If that's the kind of team you want, let's talk.