Brand
Our logo, colors and type, ready to use.
Logos
Each logo comes in full color for light backgrounds, white for dark backgrounds and photographs, and black for one-color print. SVG scales to any size, and every PNG has a transparent background.
Lockup
The bison beside our name. Use it first, wherever it fits.
Mark
The bison alone, for small spaces like avatars and app icons.
Colors
Select a color to copy its HEX value.
Primary
Forest green
The bison and CREO.
- HEX
- #204227
- RGB
- 32, 66, 39
Red
DESIGN, and the main call to action.
- HEX
- #B91C1C
- RGB
- 185, 28, 28
Supporting
Brown
Section headings and accents.
- HEX
- #8B6F47
- RGB
- 139, 111, 71
Dark brown
Paragraph text and hover states.
- HEX
- #5A4A3A
- RGB
- 90, 74, 58
Soft brown
Secondary text and quiet links.
- HEX
- #6D5A44
- RGB
- 109, 90, 68
Dark earth
Headlines and primary text.
- HEX
- #2D2516
- RGB
- 45, 37, 22
Light gray
Quiet section backgrounds.
- HEX
- #F8F9FA
- RGB
- 248, 249, 250
Type
Two families, both from Google Fonts.
Display
Montana Made.
Playfair Display
Headlines, page titles and the footer sign-off.
Text
The quick brown fox jumps over the lazy dog.
Inter
Body copy, navigation, buttons and forms.
Usage
Give it room
Keep clear space around the logo of at least half its height, free of text and edges.
Keep it as drawn
Don't recolor, stretch, rotate or outline it, or add shadows and effects. Use these files as they are.
Match the background
Full color on white and light backgrounds. White on photographs and dark backgrounds. Black where only one ink will print.
Keep it readable
Show the mark at least 24 pixels wide, the wordmark at least 64 pixels wide and the lockup at least 120 pixels wide, so the bison and DESIGN stay clear.